TUSHY’s Funeral for a Tree Shines Light on Toilet Paper Waste
Strategy + Media Relations + Celebrity Partnership + Events
We made people feel inspired to use a bidet by showing them how it saves trees, water, money and their butts.
To bring awareness to the 15 million trees cut down every year to make toilet paper, TUSHY hosted the first-ever funeral for a tree in NYC. Made You Feel worked with the funeral’s minister, celebrity actor Matthew Morrison, to honor the late Will O. Baum by sharing his dying wish -- “to stop wiping your a** with Mother Nature” -- across national lifestyle and entertainment publications.
We elevated the eco-friendly benefits of TUSHY through 60+ placements and nearly two billion media impressions.