TUSHY Bidets Soar Amid Toilet Paper Hoarding & Shortages
Reputation Management + Media Relations + News Hijacking
We made Americans feel like TUSHY had their butts during the great TP shortage of 2020.
When the coronavirus triggered a toilet paper buying frenzy, TUSHY noticed a lift in sales. We reacted by getting its bidets under the butts of press reaching for their last roll. News spread like wildfire and TUSHY went viral as the alternative to big TP. The brand's sales spiked ten-fold as Americans finally embraced the bidet.
We sold-out TUSHY and made bidets go mainstream by earning 1,200+ press placements and 15 billion impressions in less than two weeks.
Bidet Makers See Their Moment and Scramble to Make a Splash
Can’t Find Toilet Paper Amid the Pandemic? Here’s Why.
Opinion: Stop Using Toilet Paper - Why Are We Hoarding It?
This Bidet Saved My Family's Tushies During a TP Shortage
“Bidets could go a long way toward not only saving our sanity during this toilet paper shortage, but also saving precious natural resources for generations to come.” – Rolling Stone
