Cirque Du Soleil Co-Founder Elevates Entertainment with PY1
Launch Strategy + Media Relations + Event Promotion
We made people feel more connected to each other and the universe through PY1’s powerful immersive technology and storytelling.
The gigantic, pyramid-shaped, entertainment venue made its U.S. debut in Dallas, Texas with Made You Feel. We round up top editors from Vogue, The Fader and Paper Magazine as well as local press and celebs like the Dallas Cowboy cheerleaders to experience a mind-altering press night inside the entertainment legend’s new nightlife scene.
We launched the venue on opening night and kept the party going throughout its entire stay, bringing in 75+ placements and 530+ million media impressions.