Panorama Festival-Goers Get ‘Woke’ in The Lab by META & HP
Strategy + Media Relations + Social Engagement
We made press and fans feel like they went on a psychedelic trip at the NYC music festival.
Created by META and powered by HP, Panorama’s immersive reality experience -- The Lab -- took festival-goers on a journey within. Made You Feel shared the Burning Man-inspired, tech-meets-art zone with national press while elevating the artists behind interactive installations.
We got creators their credit by scoring 100+ media and social placements for 300 million impressions.