Panorama Festival-Goers Get ‘Woke’ in The Lab by META & HP

Strategy + Media Relations + Social Engagement

We made press and fans feel like they went on a psychedelic trip at the NYC music festival.

Created by META and powered by HP, Panorama’s immersive reality experience -- The Lab -- took festival-goers on a journey within. Made You Feel shared the Burning Man-inspired, tech-meets-art zone with national press while elevating the artists behind interactive installations.

We got creators their credit by scoring 100+ media and social placements for 300 million impressions.

Enter New Dimensions in This Short Film Scored by St. Vincent

At Panorama, Art Exists for the Sake of ‘the Gram

Panorama 2018: Five Moments That Didn't Make Us Throw It All

In Conversation with the Man Behind Panorama’s ‘The Lab’