Goldenvoice Launches Spaceships at Coachella with First AR Stage
Strategy + Media Relations
We made Coachella fans feel like they were in outer space with the first-ever, AR-equipped stage.
While buzz soared around Coachella's music and art scene, Goldenvoice tapped Made You Feel to make sure its new tech innovations were clear for takeoff. As weekend one gates opened, Made You Feel targeted top-tier, national consumer tech, entertainment and music press to blast the experience into another dimension.
Within the first weekend, we earned 55 placements and one billion media impressions for Coachella’s spaceships.
“The high-profile exposure that Made You Feel secured for us not only drove awareness and user engagement, but it legitimized our innovation efforts across the industry and cemented our dedication to creating an AR-enabled music festival experience for fans.” - Sam Schoonover, Goldenvoice