Who We Are

WE TELL THE KIND OF STORIES YOU HEAR FROM YOUR FRIENDS

You know, the ones that you’re still talking about.

WE WAKE PEOPLE UP

We do more than drive awareness. We elevate stories that give you chills, ideas that shape industries and brands that drive change. We connect our clients to their people in ways they will be remembered: through thoughtful positioning, impactful relationships and storytelling of substance.

WE MAKE THEM FEEL

We believe that feelings are for feeling. So we use creativity, imagination and courage to make your people feel everything... seen, heard, inspired & connected. Because that’s what being human is about. To feel is to know we are alive. And when we feel, we know and act fully.

Change the Game

We work with brands disrupting the status quo, the game-changers across lifestyle, wellness, entertainment and technology.

Brand
Communications

Media
Relations

Thought
Leadership

Influencer
Engagement

Social
Media

Our Founder

Abra Williams

Founder

As a natural born storyteller and seeker, with over a decade of public relations experience, Abra’s passion for building relationships, sharing stories and creating meaningful connections has proven to be her purpose.

Being a persistent persuader, she uses her imagination as a catalyst for compassion to build a bridge between one’s experience and another’s — the truest, fastest way to get anyone to take genuine action.

Her and the team at Made You Feel have launched spaceships at Coachella, destigmatized the rear at Butt-Con, broke ground for new AR/VR experiences at Tribeca Film Festival, made bidets mainstream in America, and advocated for artists on the front lines of cultural movements at Art Basel.

Before starting Made You Feel, Abra led teams at top PR agencies in Minneapolis and New York, driving creative communications and business development strategies for national lifestyle, food & beverage, and hospitality brands, including PepsiCo, Unilever, General Mills, MarsWrigley, P.F. Changs and Kimpton Hotels.

Abra is all-or-nothing and lives from the inside out. She’s a compassionate and committed creator, a determined manifestor and an intuitive pragmatist in business. Her mantra? To feel what you feel when you feel it.

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Maya Angelou