An earned creative agency

We helped TUSHY make a creative, culture-centric, headline-grabbing splash.

Bidets may be the butt of jokes, but consumer interest in the category has surged over the last few years. TUSHY had the opportunity and the right to take the taboo out of potty talk and capture the hearts, minds and butts of the nation.

Embracing potty humor with unabashed enthusiasm, we took a no holds (er, asses) barred approach to make a big splash for TUSHY and disrupt the fringe bidet category. We paid our respects for toilet paper by hosting a Funeral for a Tree. We celebrated our most prized ass-et at the first Butt-Con. And, we propelled TUSHY into the cultural conversation with a “Super Bowel” contest during the Big Game.

While TUSHY’s bold and cheeky moments won over national media, affiliate-led coverage helped TUSHY break its first—but not its last—million dollar sales day.

We turned up the volume with Coachella to define the future of festivals.

Coachella set out to debut the Coachellaverse, an emergence of the metaverse from the grounds of the festival and into the homes and devices of fans across the globe. Over a span of three years, we helped the iconic festival evolve to let more people experience Coachella firsthand.

Through mobile and broadcast augmented reality, virtual worlds and gaming, NFTs and online communities, a new universe was created by which fans could interact with Coachella beyond the physical—both at the festival and at home—connecting them with their favorite artists, creators and each other in surprising ways.

During each evolution of the Coachellaverse, we drove national media coverage for the festival, bringing fringe emerging tech mainstream and continuing to turn up the volume for Coachella as the leader in the future of festival experiences.

We teamed Dr. Squatch up with creators to build soap buzz beyond traditional press.

Dr. Squatch has recruited legions of men into the grooming game with a no-nonsense approach to hygiene and an undeniably hilarious personality to boot. Who better to channel the boisterous brand voice than equally cheeky partners?

We teamed up with creators, a pivotal piece of the modern awareness funnel, to give Dr. Squatch the pop culture treatment – from world-famous Free Solo climber Alex Honnold’s retirement from rock climbing & announcement of a thumb wrestling career backed by Dr. Squatch, to a tribe of TikTok creators that hyped the brand’s new Mega Bricc.

The partnerships got the attention of press and racked up social media love, captivating audiences with the signature Dr. Squatch humor and converting dudes from gloom to groom.

We bounced niche fitness studio the ness into the mainstream.

Gyms and fitness studios have long fueled toxic messages around “shredding for the summer” and maximum calorie burn. When New York City-based trampoline studio the ness entered the scene in 2018, its mission was to inspire and empower with a body-positive, joyful approach to movement that consumers were craving.

As the unique method began to make a comeback and celebrities jumped on board, we gave the ness and its female founders credibility through affiliate trampoline reviews, bounce demos on national morning broadcast shows, podcast appearances and collaborations with like minded wellness brands.

The result? The ness made trampolines trendy again and became an authority on exercise that’s just as good for your soul as your body.

We helped Horti make holistic plant care easy through shoppable storytelling.

Urban-dwelling millennials have become houseplant-obsessed in recent years, with many choosing to become parents to plants instead of humans – a trend fueled even stronger by the pandemic. Brooklyn-based houseplant subscription company Horti challenged us to grow their mission to build meaningful relationships between plants and their caretakers, stealing market share from competitors that only sell plants for the sake of profit.

Leaning into houseplants’ position in the cultural zeitgeist, we harnessed Horti’s unique brand ethos to tell differentiated, compelling product and brand stories. From introducing the first-ever plant insurance plan and concepting the award-winning “My First Plant” kit for kids, to opening its new retail store and jumping into AI with Hort-AI, Horti grew to be known as a brand on the edge of what’s next.

The affiliate-led earned media coverage put them head-to-head with bigger competitors and compelled consumers to not only buy a new houseplant, but also support a small business equally as invested in their plant parent journey.